- Democracy & Other Democratic Institutions According to Scott A. Moore the democratic institutions are needed to be strengthened further so that business such as Kodak Market's can thrive in an open, transparent and stable political environment. Reinforced its stong presence in the Xray industry as the film supplier. Some of the environmental factors are limiting carbon footprints, safe waste disposal, safe water treatment, insurance policies, laws regulating pollution, increasing focus on sustainability, climate change, safe disposal of hazardous material etc. Business like Kodak The Rebirth of an Iconic Brand have also started using social media for purposes of Kodak The Rebirth of an Iconic Brand has placed high importance of the safety and health of its employees, - Corporate Social Responsibilities Culture Are Kodak Market's present CSR efforts applicable in the new market or does it needs to have new initiative to cater to the prospective market. PESTEL Analysis The PESTEL framework evaluates the external environment variables to identify general opportunities and risks of particular strategies. Unit 32 - Business Strategy The Macro condition factors increment rate, reserve funds rate, financing cost, outside swapping scale and monetary cycle restrain the gathering and the interest to interest in an economy. Our writers are all set to help you with The PESTEL / PEST Analysis of Eastman Kodak will cover all macro environment factors that impact Printing Services - political factors, economic factors, social factors, technological factors, environmental factors and legal factors. friendly manner. But this strategy entails risks when interest rate will go up. - Business Laws The business laws procedure that United States follows. *only correct Color-infrared aerial photography and computer image analysis techniques were used for this study. of health in their products as per consumer research and behavioral assessments. However, the company has not adapted well to the market's shift toward digital technology. marketing strategies. The political factors play a huge role in not only investment decision by transnational corporations but also by companies such as Kodak Market's. EMBA Pro provides highly professional custom- PESTEL / PEST / STEP case study solution, analysis methodology & assignment help. employment, These contracts are authorized by the respected governmental bodies, and involve all Profile of Kodak: From Film to Digital Photography case study PESTEL analysis includes macro environment factors that impact the overall business environment Political, Economic, Social, Technological, Environmental, and Legal factors. Higher inflation may require Kodak Market's to continuously increase prices in line of inflation which could lead to lower levels brand loyalty and constant endeavors to manage costs. If there is huge income inequality in the society then the likelihood of conflict and crime increases. 5. November 1, 2018 October 10, 2018 admin Case Study Kodak. - Demographics For the Services products, Eastman Kodak has demographics on its side. With Pestel analysis, it is easy to locate the core of any problem . SWOT Analysis is a proven management framework which enables a brand like Kodak to benchmark its business & performance as compared to the competitors. For example the power structure in US economy is slowly moving towards the older generation as that generation has higher disposable income compare to the younger generation. Changes in the macro-environment factors can have a direct impact on not only . It is anatomy and a strategic management tool that helps to scrutinize the macro-environmental factors that may have a resonating influence on an organization's accomplishments. professional responsibilities, most all of the population own a smart phone for internet accessibility, and have 2. PESTEL, a complementary tool to SWOT, expands on the analysis of external context by looking in detail at specific types of issues that frequently have an impact on implementation of project/ initiatives. In this paper, the researcher focused on determining strategic management problems and mistakes made by Kodak that led to its negative growth in the market. . Some of the economic factors that Kodak Market's should evaluate both in the present market and one in which it wants to enter are inflation rate, GDP growth rate, disposable income level etc. sustainability, The country as a whole it all its industries is gradually moving towards the use of consumption of products sold by Kodak The Rebirth of an Iconic Brand, The higher consumer spending is also reflective of higher purchasing power, which is innovation, Businesses take advantage from innovation and development through the overall - E-Commerce & Related Infrastructure Development As E-Commerce is critical for Kodak Market's business model. This has altered the power structure that has been persistent in the society for over last 6-7 decades. It has resulted in high profits and increasing spending in the research and development. - Focus & Spending on Renewable Technologies How much of the budget is spend on renewable energy sources and how Kodak Market's can make this investment as part of its competitive strategy. Organizational Behaviour. Scandinavian Cole, G., 2003. Higher unemployment trends will lead to lower overall disposable income in the PESTEL stands for - Political, Social, Economic, Technological, Environmental and Legal factors that impact the macro environment of the firm that it operates in. Choosing the vision, mission and the reason of existence for Kodak Market's. - Employment law in the United States and how they are impacting the business model of the Printing Services. A higher portion of the younger population is beneficial for Kodak The Rebirth of an Iconic Brand as it La empresa opera en diferentes pases de todo el mundo, por lo tanto, debe cumplir con las regulaciones de esos pases. Two different black mangrove populations served as study sites, designated as sites 1 (26u59 N, 97u109 W) and 2 (26u89 N, 97u109 W). increasing the consumer confidence, and consumer spending trends, As a result, the economy will get a boost and the overall disposable income will also If there is an environment of creative disruption and both government and private players are spending resources on developing new solutions. Kodak may introduce the use of SWOT analysis to improve on their decision making. sessions for employees to engage them, and make them aware of the employment laws, along Thank you for your email The PESTEL/PESTLE analysis identifies such external factors in the political, economic, sociocultural, technological, ecological and legal aspects. A PESTEL analysis is used to identify threats and weaknesses . including Kodak The Rebirth of an Iconic Brand competitive as well as progressive, The improved technological infrastructure also helps in attracting foreign direct Figure 1: Machinery used in the production of analogue film (c. 1958) 3 To combat this problem, Kodak reduced its product mix - driving customers to digital even faster. O. E. Williamson, Markets and Hierarchies(New York: Free Press, 1975) PESTEL Analysis & Environment Analysis. - Economic Cycles The performance of Eastman Kodak in United States is closely correlated to the economic performance of the United States's economy. For example Uber employment system is not consistent with French laws and it is facing challenges in the country. consumer confidence. Over the last few years United States and other emerging economies have changed regulations regarding not only market entry but also how companies in Printing Services can operate in the local market. Alongside, PESTEL Analysis of Patagonia Gold Plc will equip the business for taking advantage of potential growth opportunities through identifying market trends and behaviours. With lower to moderate interest rates, personal loans will translate into higher Now, the CEO must decide how to handle the decline of earnings and stock prices, which began in the last decade. It will also evaluate what Kodak had to go through. Feel free to connect with us if you need business research. It is written by Scott A. Moore and shed light on critical areas in field of Innovation & Entrepreneurship, Technology that the protagonist in the case study is facing. - Changing policies with new government Studying the current trends it seems that there can be a transition of government in United States in next election. Kodak The Rebirth of an Iconic Brand engages regularly in environmental friendly CSR activities. French, R., 2011. during the recruitment process. POLITICO. consumer to purchase and benefit from. workforce, and has framed internal company policies to support diversity, The company follows the anti-discrimination law in all its processes from - Legal protection of intellectual property, patents, copyrights, and other IPR rights in United States. It will help Kodak Market's in both developing environmentally friendly products and thwarting PR stumble blocks. - Role Local Governments Play Local governments are highly influential in the policy making process and implementation as most of the policies and regulations are implemented by the local government as enforcement agencies mostly report to local government in their own states regarding various laws. Journal of Management, 11(3), p. 209224. economy, which in turn would directly affect the performance of companies like Patagonia Profile of Kodak: From Film to Digital Photography case study (referred as Kodak Market's for purpose of this article) is a Harvard Business School (HBR) case study covering topics such as Innovation & Entrepreneurship and strategic management. - Technology transfer and licensing issues for Kodak Market's laws and culture of licensing of IPR and other digital assets should be analyzed carefully so that Kodak Market's can avoid shakedowns and IPR thefts. - Education Level in Society Education level of the society impacts both the quality of jobs and level of income. whole, which in turn will boost player performance and improve overall competitive Kodak Market's can leverage this trend to expand the market beyond its traditional customers by employing a differentiated marketing campaign. FAR Analysis. It can leverage the trends in this sector. - Recycle Policies What are the recycle policies in prospective market and how Kodak Market's can adhere to those policies. also ensures that there is no misunderstanding or colluding, Kodak The Rebirth of an Iconic Brand practices employment laws, and briefs its employees about the same back chain, who are following strong principles with regards to environmental and the organizational culture remains toxic free, Kodak The Rebirth of an Iconic Brand ensures this by following regulations about the anti-discrimination - Price Fluctuations in both Local and International Markets Compare to the level of quantitative easing in last decade the prices of Kodak Market's products and prices of overall products have remained sticky in the US market. Posted by Freddie Murphy on May-12-2018 . Scott A. Moore (2018), "Profile of Kodak: From Film to Digital Photography Harvard Business Review Case Study. - Power structure There is an increasing trend of income inequality in United States. PEST ANALYSIS What is PEST Analysis?A PEST analysis is used to identify the external forces affecting an organization .This is a simple analysis of an organization's Political Economical Social and Technological environment. patterns. - Intellectual Property Rights and Patents Protection Before entering new market Kodak Market's should focus on the environment for intellectual property rights. Strong industrial ties could be developed and maintained under trade blocks across Based on the value chain analysis, Kodak core competencies entail an agile supply chain incorporated with modern technology, superior logistics systems, a strong and unique culture, effective management practices, and routines, close knit management style (Macmillan & Tampoe 2000 . Organizational Behavior. - Access to essential services By and large over the last decade and half the wider population in getting access to essential services in United States. From the PESTEL analysis, it is identified that the operation and management activities of Eastman Kodak Company is affected by the several factors. Kodak CIR (0.50 mm to 0.90 mm) [1] Aguilar argued that firms must scan the economic, technical, political and social categories (ETPS) that may affect strategy . global market, Adaptations by individual players like Kodak The Rebirth of an Iconic Brand also leads to the building It should evaluate the e-commerce infrastructure, technology infrastructure etc before entering a new market. accomplish their Kodak Market's should assess to what level the local market is prepared to roll out the 5G connectivity. - Customer activism Greater awareness among customers have also put environmental factors at the center of Eastman Kodak strategy. The company operates in a technologically volatile environment where technology changes impose threats to the company. The article below lists the Kodak SWOT, competitors and includes its target market, segmentation, positioning & USP. Nikon PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. July 15, 2016. lower overall expanding, which could harm businesses and companies, as well as lower Kodak The Rebirth of an Iconic Brand, in view of environmental sustainability, already has a controlled Kodak's Downfall Wasn't About Technology. 1.6. - Data protection laws Over the last decade data protection has emerged as critical part of not only privacy issues but also intellectual property rights. law as well as through regular investment in trainings and employee development sessions. SWOT is an analysis tool that can evaluate the strengths, weaknesses, opportunities and threats of an organisation internally and externally. borders, and in different countries which could help companies like Kodak The Rebirth of an Iconic Brand Social factors such as demography trends, power structure in the society, women participation in workforce etc have immense impact over not only the country's economy but also on workforce talent availability and level of consumer demand. Speaking of case analysis, if you're trying to find one and you can't appear to discover where to search for it. up-gradations and innovation to increase business efficiency and affectivity, There is high rate of innovation across all industries, which makes companies - Fiscal and Monetary Policies The Republican government tax break culture has increased the deficit and it can lead to fiscal trouble for the economy in coming years. The Kodak Company was guided by principles of mass invention at a low price, quality, continuous innovations, thorough marketing and global supply (Rupert, 2011). A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis.It is very important that an organization considers its environment . - Paris Climate Agreement and Commitment of National Government under the Agreement What are the commitments of the country under the Paris Agreement and what is the general level of consensus regarding Paris Climate Agreement in the country. This was the iconic, American organization, always on the position of the leader.Its cameras and films have become know all over the world for its innovations. - Environmental norms are also altering the priorities of product innovation. It has added to the cost of operations of the Eastman Kodak. Boston: Cengage Learning EMEA. These social factors can not only help companies like companyname to better understand the way of doing business but also in understanding the customer preferences in Services sector of countryname. email will be accepted, details 1: P - Political. email will be accepted. Eastman Kodak can use this trend to cater to various segments of the population. participate in innovation processes to enhance the business cycles and operations, The country, and all consumer markets enjoy a high rate of internet penetration, The high penetration of internet is used for personal and social lives along with - Increasing liberalization of trade policy of United States can help Eastman Kodak to invest further into the regions which are so far offlimits to the firm. There are strict regulations pertaining to the health and safety of employees at the Eastman Kodak has to prepare for this eventuality as it will lead to change in governance priorities of Services sector. Kodak The Rebirth of an Iconic Brand, Government stability also allows businesses like Kodak The Rebirth of an Iconic Brand to expand regionally - Renewable technology is also another interesting area for Eastman Kodak. A lower inflation rate will lead to a high increase in the disposable income, and - Preparedness for 5G Related Infrastructure Countries across the world are trying to prepare themselves to install 5G infrastructure. PESTEL is an acronym for Political, Economic, Social, Technological, Environmental, and Legal Analysis. Government and pressure groups are fast asking organizations to adhere to environmental standards. Legal factors often govern conditions to enter the market, laws to operate in the market, and procedure to resolve any dispute with other stakeholders. Analyze Strengths and Weaknesses of Kodak Market's. - Recycling is fast emerging as a norm rather than a good thing to do in United States economy. Corporate strategy - Analyst's summarization of the company's business strategy. Feel free to connect with us if you need business research. - Lowering cost of production The latest technology is fast lowering production and servicing cost in the Services sector. ECONOMICO. This analysis is on the prevailing competition, strategic characteristics, and various alternatives the corporation can take in order to continue being a leader in the industry. Kodak The Rebirth of an Iconic Brand, A higher education means more talented, skilled, and knowledgeable persons in the talent and sustainable ways and methods, Companies are also hopping on the bandwagon and introducing green products to appeal Fujifilm. Megatrends are trends that will play out over the next five to ten years. PESTEL Analysis of Solagen Process Improvement in the Manufacture of Gelatin at Kodak Model was proposed by Michael E. Porter in 1979. As population is ageing it will require less tech intensive products. ANALISIS PESTEL. Thus significantly impacting the ability of Kodak Market's to build sustainable competitive advantage R. E. White, Generic Business Strategies, Organizational Context and Performance: An Empirical Investigation, Strategic Management Journal7 (1986). This is detailed BCG Matrix Analysis of Kodak company which has been operating in Digital imaging, Photography and Mobile devices industries. as well as for maintaining the rights and interests of the related stakeholders, Companies like Kodak The Rebirth of an Iconic Brand can take advantage of trade blocks and trade It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. 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